Strategy and brand development
“A great brand is a story that’s never completely told.”
– Scott Bedbury
Client: OnePageCRM (SaaS CRM)
What I did: Stakeholder interviews, team values and brand-defining workshop, guidelines development, design team collaboration, implementation, and cross-team onboarding.
Client: Diaceutics (Precision Medicine commercialisation solution for pharma and biotech companies)
Challenge: While one of the leading industry solutions, Diaceutics lacked market benchmarking data, defined personas to inform its marketing, and a unified messaging to support the brand. ​
What I did:
Developed an actionable content strategy to drive quality leads and establish Diaceutics as an industry leader. In collaboration with the Data Analytics team, conducted an in-depth SEO audit, industry research, and competitor analysis to establish market benchmarks, identify key content gaps and opportunities, and determine the optimal language and tone of voice to resonate with the audience and drive relevant leads. Conducted interviews with top clients and stakeholders to develop three distinct, data-informed personas that informed key content pillars and the developed content strategy. Developed one central brand message, along with the unique What, Why, and Only statement that clearly outlined the company’s USP, target audience, and business aspirations. Presented the strategy to the C-Suite, the Board of Directors, and department leads.
Result: The company embedded the proposed messaging, personas, and key content pillars into its day-to-day marketing operations, content calendar, and global strategy. The strategy informed a re-launch of a proprietary research and innovation platform (DXRX).