Video work
“The play button is the most compelling call-to-action on the web.”
– Michael Litt
Client: Failte Ireland (Irish National Tourism Authority)
Challenge: Drive sign-ups for a new learning platform, with no paid media budget and an untapped audience of more than 3.5K diverse tourism businesses.
Solution: A series of 33 social micro-learning videos around the key pain topics identified through focus group interviews and work with B2B marketing influencers.
What I did: managing the project from start to finish, creative concept ideation, video script writing, talent sourcing and management, focus group interviews (B2B business owners), production support.​
Results:
3000% increase in sign-ups
51% increase in engagement
190,000 YouTube views for one video
Finalist of the National Digital Awards in Best Marketing Campaign and Digital Impact
WINNER of the International Content Marketing Awards (London) in the Best Use of Social Media B2B
Client: OnePageCRM (SaaS CRM company)
Project: A video-powered learning hub for sales professionals offering a proprietary sales certification.
What I did: creative concept and implementation, copywriting, video script writing, production, project management.
Client: OnePageCRM (SaaS CRM company)
Project: A mini-series of client stories covering the impact the product had on their business.
What I did: creative concept, interviews, post-production editorial.
Client: Failte Ireland (Irish National Tourism Authority)
Project: A "Year in Review" video aimed at representing the achievements of multiple internal groups and stakeholders.
What I did: client interviews, video script writing and outline.
Client: OnePageCRM (SaaS CRM company)
Project: A video-powered learning hub for sales professionals offering a proprietary sales certification.
What I did: client interviews, video script writing and outline.